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" I love taking an idea... to a prototype and then to a product that millions of people use. "
Susan Wojcicki
Product
Prototype
People
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" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
Susan Wojcicki
Job
Important
Promotion
" I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this company?' It was so small at the time. I could see the importance of Google. I could see the way it was going to grow; it was going to become a big company. "
Susan Wojcicki
Small
Time
You
" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
Susan Wojcicki
People
Child
Best
" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
Susan Wojcicki
Learning
Business
Women
" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "
Susan Wojcicki
Life
You
Child
" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "
Susan Wojcicki
Mom
Work
Time
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive
" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" Advertising is a very fundamental need, so I don't think it's going to go away. "
Susan Wojcicki
Go
Advertising
Going
" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
Susan Wojcicki
Advertising
Google
Say
" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "
Susan Wojcicki
Women
Wish
Think
" People at different stages of their lives are doing different things, and they're all using Google. "
Susan Wojcicki
Different
Doing
Google
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "
Susan Wojcicki
Technology
College
Magic
" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "
Susan Wojcicki
Society
Women
Losing
" Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. "
Susan Wojcicki
Value
Create
Doing
" Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background. "
Susan Wojcicki
Risk
Science
Class
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "
Susan Wojcicki
Living
Writing
Book
" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "
Susan Wojcicki
Think
Opportunity
Generation
" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "
Susan Wojcicki
You
Great
People
" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
Susan Wojcicki
Better
View
Growing
" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "
Susan Wojcicki
Voice
Culture
Forward
" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
Today
Power
Succeed
" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "
Susan Wojcicki
Think
Chance
Conversation
" It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work! "
Susan Wojcicki
Work
Home
Life
" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "
Susan Wojcicki
Sometimes
Life
Do The Right Thing
" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "
Susan Wojcicki
Meaning
Will
You
" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "
Susan Wojcicki
Science
Career
You