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" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "

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" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "

Susan Wojcicki

Good

Career

Trying

" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "

" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "

" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "

" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "

" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "

" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "

" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "

" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "

Susan Wojcicki

Time

Advertising

" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" If you are working 24/7, you're not going to have any interesting ideas. "

" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "

" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "

" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "

" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "

" People don't understand the logistics of advertising. "

" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "

" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "

" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "

" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "

" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "

" Mobile is an incredibly fast-growing market and will continue to be. "

" Advertising is a very fundamental need, so I don't think it's going to go away. "

Susan Wojcicki

Advertising

Going

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "

" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "

" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "

" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "

" I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "