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" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
Susan Wojcicki
Learning
Business
Women
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" Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. "
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" I think video advertising is a hugely compelling medium. "
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" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
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" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "
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" After my kids go to bed, I check email. It's about having that balance. "
Susan Wojcicki
Balance
Bed
Check
" Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. "
Susan Wojcicki
Men
Engineering
Best
" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
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" Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background. "
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Risk
Science
Class
" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "
Susan Wojcicki
Business
Want
Show
" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
Susan Wojcicki
You
Think
Phone
" I love creating. I had been really into photography when I was in college. "
Susan Wojcicki
Creating
Photography
College
" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "
Susan Wojcicki
Family
Company
Google
" Your kids get something from your career, and your career will get something from your kids. "
Susan Wojcicki
Your
Career
Get
" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
Susan Wojcicki
Bad
Reputation
Slow
" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "
Susan Wojcicki
Google
Small
Shift
" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
Susan Wojcicki
Women
Company
Culture
" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "
Susan Wojcicki
Environment
People
Men
" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "
Susan Wojcicki
Experience
Right
Out
" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
Susan Wojcicki
Need
People
Choice
" The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present. "
Susan Wojcicki
Small
Future
America
" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
Susan Wojcicki
Job
Important
Promotion
" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
Today
Power
Succeed
" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "
Susan Wojcicki
Decisions
Great
Memories
" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "
Susan Wojcicki
Sometimes
Life
Do The Right Thing
" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "
Susan Wojcicki
Society
Women
Losing
" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "
Susan Wojcicki
See
Women
Enough
" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "
Susan Wojcicki
Think
Opportunity
Generation
" I am responsible for creating and overseeing the future products that make up Google Advertising. "
Susan Wojcicki
Future
Advertising
I Am