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" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "

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" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "

Susan Wojcicki

Science

Career

You

" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "

" I love creating. I had been really into photography when I was in college. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "

" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "

" It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work! "

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "

" I love taking an idea... to a prototype and then to a product that millions of people use. "

" Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. "

" If you are working 24/7, you're not going to have any interesting ideas. "

" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "

" I am responsible for creating and overseeing the future products that make up Google Advertising. "

" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

Susan Wojcicki

College

Think

" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "

" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "

" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "

" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "

" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "

" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" I've been, like, the mom of Google. "

Susan Wojcicki

Been

Google

" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "

" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "

" Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. "

" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "

" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "

" I think video advertising is a hugely compelling medium. "

" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "

" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "