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" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "

Susan Wojcicki

Advertising

Google

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" I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "

" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "

" Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. "

" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "

" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "

" Right now, offline and online are coming together because of smartphones. "

" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "

" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "

" I love taking an idea... to a prototype and then to a product that millions of people use. "

" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "

" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "

" I have had a lot of setbacks that I have learned from. "

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" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "

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" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "

" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "

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" People don't understand the logistics of advertising. "

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" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "

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" People complain when ads aren't relevant, and they complain when ads are too relevant. "

" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "