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" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "

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" People don't understand the logistics of advertising. "

" Right now, offline and online are coming together because of smartphones. "

" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "

" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "

" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "

" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "

" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "

" I love creating. I had been really into photography when I was in college. "

" I have had a lot of setbacks that I have learned from. "

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "

" If you are working 24/7, you're not going to have any interesting ideas. "

" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "

" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "

" Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. "

" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "

" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "

" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "

" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "

" Advertising is a very fundamental need, so I don't think it's going to go away. "

" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "

" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "

" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "

" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "

" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "

" I think video advertising is a hugely compelling medium. "

" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "

" People complain when ads aren't relevant, and they complain when ads are too relevant. "