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" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
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" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "
Emilia Wickstead
Myself
Business
Dress
" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "
Emilia Wickstead
Furniture
Wooden
Love
" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "
Emilia Wickstead
Done
Ideas
Long
" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "
Emilia Wickstead
Business
Me
She
" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "
Emilia Wickstead
Quality
Style
Woman
" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "
Emilia Wickstead
Gone
Young
Trying
" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "
Emilia Wickstead
Love
Father
Thought
" I always think about my lifestyle when designing, so that's being a mother, being a career woman, being a wife, and being a woman who loves to entertain. "
Emilia Wickstead
Who
Woman
Think
" There is nothing more beautiful than personality wrinkles. "
Emilia Wickstead
Beautiful
More
Wrinkles
" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "
Emilia Wickstead
Fashion
Think
Women
" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "
Emilia Wickstead
Fashion
Unique
Think
" New Zealand is such a down-to-earth place. "
Emilia Wickstead
New Zealand
Zealand
New
" I attended speech and drama classes with a nun to help me gain confidence in speaking without my face turning red each time. "
Emilia Wickstead
Help
Confidence
Time
" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "
Emilia Wickstead
Sit
She
Me
" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "
Emilia Wickstead
Women
Look
Skin
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
Home
" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "
Emilia Wickstead
Day
Morning
Beauty
" I don't come from family money, and neither does my husband. "
Emilia Wickstead
Husband
Money
Family
" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "
Emilia Wickstead
Aesthetic
Space
Love
" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
" I strongly believe that many of the best decisions are made on gut instinct. "
Emilia Wickstead
Decisions
Best
Believe
" We do have a lot of personal relationships with people who will come to our store or showroom. "
Emilia Wickstead
People
Will
Personal
" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "
Emilia Wickstead
Passion
Beauty
Bold
" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "
Emilia Wickstead
Us
American
Wedding
" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "
Emilia Wickstead
Barbecue
Always
Feet
" I love everything I design. "
Emilia Wickstead
I Love
Design
Everything
" I'm always doing everything backwards. "
Emilia Wickstead
Doing
Backwards
Always
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "
Emilia Wickstead
Like
Good
Thought
" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "
Emilia Wickstead
Think
She
Her