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" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "
Emilia Wickstead
Gone
Young
Trying
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" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "
Emilia Wickstead
Important
Play
Dress
" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "
Emilia Wickstead
Fashion
Think
Women
" I love wearing interesting shoes that work well with my outfit. "
Emilia Wickstead
Love
Interesting
Work
" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "
Emilia Wickstead
Furniture
Wooden
Love
" There's a great niche in the market for what I do, which is effortless style. "
Emilia Wickstead
Market
Great
Effortless
" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "
Emilia Wickstead
Price
Important
Look
" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "
Emilia Wickstead
Like
Good
Thought
" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "
Emilia Wickstead
Day
Morning
Beauty
" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "
Emilia Wickstead
People
Think
She
" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "
Emilia Wickstead
She
Evening
Have Fun
" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "
Emilia Wickstead
Fun
Business
Loved
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
Home
" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "
Emilia Wickstead
Personalities
Want
Try
" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "
Emilia Wickstead
Love
Clothes
Women
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "
Emilia Wickstead
Brand
Clothes
Doing
" As for design, I gravitate to traditional styles but mix it with an element of surprise. Whether it's a big sash bow in the back or an unexpected fabric, it all needs to work together. "
Emilia Wickstead
Unexpected
Together
Surprise
" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "
Emilia Wickstead
Forever
Think
Keep
" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "
Emilia Wickstead
Suits
Day
Dresses
" We do have a lot of personal relationships with people who will come to our store or showroom. "
Emilia Wickstead
People
Will
Personal
" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "
Emilia Wickstead
Passion
Beauty
Bold
" Old images and films are my main source of inspiration. "
Emilia Wickstead
Old
Source
Main
" New Zealand is such a down-to-earth place. "
Emilia Wickstead
New Zealand
Zealand
New
" I am a little obsessed with stripes. "
Emilia Wickstead
I Am
Obsessed
Am
" To escape and sit quietly on the beach - that's my idea of paradise. "
Emilia Wickstead
Sit
Beach
Paradise
" I'm always doing everything backwards. "
Emilia Wickstead
Doing
Backwards
Always
" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "
Emilia Wickstead
Key
Feel
Beautiful
" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "
Emilia Wickstead
Unique
Choose
Own
" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "
Emilia Wickstead
Myself
Business
Dress