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" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "

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" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "

Emilia Wickstead

Dress

Woman

Love

" I love wearing interesting shoes that work well with my outfit. "

" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "

" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "

" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "

" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "

Emilia Wickstead

American

Wedding

" I love everything I design. "

" As for design, I gravitate to traditional styles but mix it with an element of surprise. Whether it's a big sash bow in the back or an unexpected fabric, it all needs to work together. "

" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "

" I never get my hair done. I just do it myself. "

" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "

" The majority of our clients are British. They want to wear things time and time again. "

" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

Good

Thought

" I like to think that people are buying Emilia Wickstead because they want to keep it in their wardrobe as an investment piece; she's not just buying it because it's of the moment or what's currently in season. "

" I don't like the word 'ladylike.' "

Emilia Wickstead

Ladylike

Word

" Old images and films are my main source of inspiration. "

" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "

" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "

" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "

" My clients can choose their own colours and fabrics to have something unique in their wardrobes. "

" I'd like to think we can make a nice, glowing change to British dressing. "

" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "

" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "