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" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
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" I attended speech and drama classes with a nun to help me gain confidence in speaking without my face turning red each time. "
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Confidence
Time
" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "
Emilia Wickstead
Brand
Clothes
Doing
" There are many bespoke services in the U.K., but everything's quite old-fashioned. There wasn't anything young and modern and fresh. We're this young service, where a 25-year-old might come and get some great skirts and her mum could come in for some linens. "
Emilia Wickstead
Everything
Great
Her
" In the day, I wear mascara and tinted moisturiser - although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired. "
Emilia Wickstead
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Better
Day
" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "
Emilia Wickstead
Furniture
Wooden
Love
" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "
Emilia Wickstead
She
Evening
Have Fun
" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "
Emilia Wickstead
Film
Masculinity
Inspired
" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "
Emilia Wickstead
Your
You
Celebrity
" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "
Emilia Wickstead
Suits
Day
Dresses
" I strongly believe that many of the best decisions are made on gut instinct. "
Emilia Wickstead
Decisions
Best
Believe
" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "
Emilia Wickstead
Think
She
Her
" What's exciting for me is to make sure that people do still dress up - how do we do that in this fast-paced modern world, when we're all on the move and all so busy? "
Emilia Wickstead
Busy
Me
World
" I don't like the word 'ladylike.' "
Emilia Wickstead
Ladylike
Word
Like
" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "
Emilia Wickstead
I Am
More
Meetings
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "
Emilia Wickstead
Together
Yourself
Design
" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "
Emilia Wickstead
Aesthetic
Space
Love
" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "
Emilia Wickstead
Gone
Young
Trying
" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "
Emilia Wickstead
Feel
Like
Play
" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "
Emilia Wickstead
You
Business
Day
" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "
Emilia Wickstead
Dress
Woman
Love
" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "
Emilia Wickstead
Quality
Style
Woman
" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "
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Going
Business
Work
" Red lipstick aside, I firmly believe that less is more in terms of make-up. "
Emilia Wickstead
Believe
Red Lipstick
Lipstick
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
Home
" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "
Emilia Wickstead
Myself
Work
Money
" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "
Emilia Wickstead
Passion
Beauty
Bold
" I always think about my lifestyle when designing, so that's being a mother, being a career woman, being a wife, and being a woman who loves to entertain. "
Emilia Wickstead
Who
Woman
Think
" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "
Emilia Wickstead
Myself
Business
Dress