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" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "
Emilia Wickstead
Think
She
Her
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" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "
Emilia Wickstead
Film
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Inspired
" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "
Emilia Wickstead
Myself
Business
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" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "
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Celebrity
" I would've loved to dress Diana Vreeland. I just loved her work as a creative woman and as a business woman - unpredictable, exciting, fun, and very, very clever. "
Emilia Wickstead
Fun
Business
Loved
" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "
Emilia Wickstead
Girl
Balance
Life
" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "
Emilia Wickstead
Business
Me
She
" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "
Emilia Wickstead
Say
Day
Old
" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "
Emilia Wickstead
Aesthetic
Space
Love
" There's a great niche in the market for what I do, which is effortless style. "
Emilia Wickstead
Market
Great
Effortless
" I love wearing interesting shoes that work well with my outfit. "
Emilia Wickstead
Love
Interesting
Work
" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "
Emilia Wickstead
Myself
Work
Money
" I'd like to think we can make a nice, glowing change to British dressing. "
Emilia Wickstead
Nice
Change
Dressing
" Red lipstick aside, I firmly believe that less is more in terms of make-up. "
Emilia Wickstead
Believe
Red Lipstick
Lipstick
" As for design, I gravitate to traditional styles but mix it with an element of surprise. Whether it's a big sash bow in the back or an unexpected fabric, it all needs to work together. "
Emilia Wickstead
Unexpected
Together
Surprise
" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "
Emilia Wickstead
Passion
Beauty
Bold
" I'm always doing everything backwards. "
Emilia Wickstead
Doing
Backwards
Always
" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "
Emilia Wickstead
Women
Look
Skin
" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "
Emilia Wickstead
Important
Play
Dress
" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "
Emilia Wickstead
Dress
Woman
Love
" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "
Emilia Wickstead
She
Evening
Have Fun
" To escape and sit quietly on the beach - that's my idea of paradise. "
Emilia Wickstead
Sit
Beach
Paradise
" My grandmother, Amalia Pia Emilia Vignola, whom I called Nonna, brought out the fairy tale in everything. She used to tuck me into bed so vigorously that I never felt anything less than comforted, and then afterwards, she would sit on a cane basket box next to my bed and read Hans Christian Andersen to me. "
Emilia Wickstead
Sit
She
Me
" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "
Emilia Wickstead
Fashion
Unique
Think
" I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. "
Emilia Wickstead
Identity
World
Myself
" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "
Emilia Wickstead
I Am
More
Meetings
" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "
Emilia Wickstead
Furniture
Wooden
Love
" The majority of our clients are British. They want to wear things time and time again. "
Emilia Wickstead
Again
Wear
Clients
" I think I'm starting to be a little bit more appreciated or a little bit more noticed in the industry. "
Emilia Wickstead
Appreciated
Starting
Think
" I don't come from family money, and neither does my husband. "
Emilia Wickstead
Husband
Money
Family