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" I really focus on natural products, so I love using unrefined products instead of refined ones. I swap white rice for brown rice or quinoa. I use brown rice pasta instead of regular pasta, nut milk or oat milk instead of dairy milk, and coconut yogurt instead of cows' yoghurt, etc. "

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" I'm on my phone 24/7 replying to every Instagram comment and message to try and understand how people are seeing us, and their questions and concerns. "

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" You've got to introduce people to things in a way they're going to enjoy. "

" You can add things to savoury dishes as you cook, but sweet dishes are more challenging. "

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" It's crazy to think my blog is being read by people around the world. "

" What I hear a lot is that fresh, healthy eating isn't accessible. That it's full of bizarre ingredients people have never heard of that are really expensive. There's also a perception that it's time consuming and not very filling. "

" I think it's really important to find the right balance for you - a way of eating and living that satisfies you physically and mentally - and that's different for everyone. "

" When life gives you Monday, dip it in glitter and sparkle all day. "

" I'm not at yoga all the time, but equally, I'm not being sick after a night out. "

" I can't sleep with my make-up on. There is something about it. It doesn't matter what time it is; I just can't do it. "

" Growing up, my dad was the ultimate person for open-mindedness. "

" I spent ages learning to take photos, which was a lot of fun, and I think it really helped readers get excited about the recipes. "

" My main aim is to change our perception of how we look at vegetables because I think vegetables have always been put on the side - it's always been your steamed broccoli or boiled broccoli with your meat. "

" Believe me, there's nothing I hate more than feeling hungry. "

Ella Woodward

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" There's no such thing as 'bad' food or 'good' food. "

" It's so cool, the number of emails I get from people saying I changed their life. It's pretty crazy. "

" My problem with the word 'clean' is that it has become too complicated. It has become too loaded. When I first read the term, it meant natural, unprocessed. Now it doesn't mean that at all. It means diet. It means fad. "

" Before I changed my diet, every time I ate, my torso would feel burning hot, and the areas around my lymph nodes would really ache. "

" I literally couldn't walk down the street; I slept for 16 hours a day, was in chronic pain, had blackouts, never-ending heart palpitations, unbearable stomach issues, constant headaches - the list goes on. "

" I want to give you a way to eat your broccoli in a way that you actually want to eat it. "

" Healthy eating isn't supposed to be about self-denial; it's not a punishment. "

" I work out most days, normally first thing, and then I just see where the day takes me. I recipe test most days, do lots of social media and emails, but nothing else is constant. Some days, I film YouTube videos; other days, I have lots of meetings, work on blog posts, brainstorm ideas, and work on upcoming projects. "

" Home-made smoothies are a great way of satisfying a sweet tooth. Adding in things like frozen banana will make it taste super sweet and creamy. "

" Just because you want to eat vegetables and eat well doesn't mean you can't share food and have fun with it. It should still be an exciting thing. It shouldn't be just eating kale on your own in the corner. "

" I love really simple colours at home - lots of cream, beige, and grey with rustic wooden tables. "

" The free-from aisle is the most depressing place in the supermarket. "

" I've always been pretty lucky with my skin. I did notice a big change when I changed my diet and started to eat more natural foods in that my skin just got clearer and brighter. "

" The first recipe I made was a disaster. I'd been chopping and pressing dates to create a raw brownie, and I thought it would work even better if I blended them in a food processor. So I went and bought one specially. When my boyfriend at the time came over to try the results, he took one bite and spat it out - I'd left the plastic on the blades. "

" I love Anthropology for kitchenware - they make the best bowls, plates, cutlery etc. "

" I love yoga, pilates, boxing, spinning, and weight lifting and tend to do a mix of them all. "

" There are so many amazing plant-based foods out there that I don't feel the urge to eat tofu bacon. "