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" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "

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" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

Troy Carter

Fail

Company

Successful

" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "

" I come from a place where when you shake someone's hand, it is a deal. "

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" There's less clutter in the beverage category than in the music category. A lot less clutter. "

" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "

" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "

" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "

" What's important for that person on the other side of the table, and what's important for the client? "

" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "

" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "

" I'm from the streets, so I look at investing through a very unique lens. "

" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "

Troy Carter

Concert

Lines

" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "

" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "

" You have a huge demographic shift that's happening in America. Globally. "

" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "

" I was brought onboard to strengthen the bridge between Spotify and the music community. "

" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "

" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "

" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "

" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "