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" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "
Troy Carter
Art
Creative
Data
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" I was brought onboard to strengthen the bridge between Spotify and the music community. "
Troy Carter
Community
Bridge
Music
" I was Jazzy Jeff's assistant. "
Troy Carter
Jazzy
Jeff
Assistant
" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
Troy Carter
Learning
Lesson
Music
" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
Troy Carter
Go
New
You
" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
Troy Carter
Mom
Brother
Money
" I grew up carrying crates of records for Will Smith and those guys. "
Troy Carter
Up
Records
Will
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
Tomorrow
Music
" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "
Troy Carter
Will
Tools
Focused
" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "
Troy Carter
You
Think
Technology
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "
Troy Carter
Stereotypes
Business
Break
" I'm from the streets, so I look at investing through a very unique lens. "
Troy Carter
Streets
Unique
Investing
" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "
Troy Carter
Bad
Gun
You
" We called ourselves '2 Too Many' because we only had enough money for one of us. "
Troy Carter
Because
Us
Money
" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "
Troy Carter
Up
Fresh
Age
" No one has bridged that gap between music and technology yet. "
Troy Carter
Gap
Music
Between
" If you can't see it, you can't be it. "
Troy Carter
You
See
" The only two things that ever came naturally to me are music and investing. "
Troy Carter
Music
Me
Things
" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "
Troy Carter
Streaming
Whether
Spotify
" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
Troy Carter
Look
Down
Society
" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "
Troy Carter
Explain
Like
People
" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "
Troy Carter
Understanding
Music
Business
" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
Troy Carter
Idea
Dumbest
First
" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
" The venture capital world is completely stacked against minority entrepreneurs. "
Troy Carter
Minority
Against
World
" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "
Troy Carter
Group
Every Day
Used
" You have a huge demographic shift that's happening in America. Globally. "
Troy Carter
America
Happening
Huge
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans. "
Troy Carter
Ability
Diversity
Shark