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" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "
Troy Carter
Up
Fresh
Age
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" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "
Troy Carter
Dance
Time
People
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "
Troy Carter
Today
Life
Goals
" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "
Troy Carter
People
World
Think
" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "
Troy Carter
Quality
Music
Money
" If you can't see it, you can't be it. "
Troy Carter
You
See
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
Tomorrow
Music
" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "
Troy Carter
Business
Culture
Nobody
" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "
Troy Carter
Art
Creative
Data
" I invested in Uber in 2011 when it was only in San Francisco. "
Troy Carter
Uber
San Francisco
San
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" I don't think holograms are the future in the music industry. "
Troy Carter
Think
Music
Music Industry
" There's less clutter in the beverage category than in the music category. A lot less clutter. "
Troy Carter
Music
Lot
Less
" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "
Troy Carter
Business
Way
Gone
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "
Troy Carter
Vision
Think
Support
" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "
Troy Carter
Explain
Like
People
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "
Troy Carter
You
Digital
Look
" I grew up carrying crates of records for Will Smith and those guys. "
Troy Carter
Up
Records
Will
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
Troy Carter
Think
Red
People
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "
Troy Carter
Woods
Business
Think