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" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "

Troy Carter

Talent

People

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" I'd like to open doors for underserved communities and minorities in entrepreneurship. "

Troy Carter

Open

Entrepreneurship

" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "

" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

" No one has bridged that gap between music and technology yet. "

" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "

" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "

" When I first got pitched on Uber, I thought it was the dumbest idea ever. "

" The only two things that ever came naturally to me are music and investing. "

Troy Carter

Music

Things

" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "

Troy Carter

New

You

" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "

" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "

" I bring in the record label who distributes the music. "

" We called ourselves '2 Too Many' because we only had enough money for one of us. "

Troy Carter

Because

Money

" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "

" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "

" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" There are not a lot of black men in the pop business. "

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "

" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "

" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "

" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "

" There's less clutter in the beverage category than in the music category. A lot less clutter. "