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" The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. "
Jon Oringer
Advertising
Best
Email
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" I believe anything has to be possible. You have to be able to face any problem that comes along and unravel it into a solution. "
Jon Oringer
Believe
Face
Solution
" It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects. "
Jon Oringer
Customers
Music
Use
" Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally. "
Jon Oringer
Business
Success
Past
" In the early days, start-ups make the main mistake of hiring people to do the work that they could do themselves. "
Jon Oringer
Make
Days
Work
" I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else. "
Jon Oringer
Trying
Cards
Me
" Anyone can contribute images, and we sell them to designers and agencies all over the world. "
Jon Oringer
Images
Contribute
World
" Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor. "
Jon Oringer
Business
Impossible
Looking
" Every time someone downloads a picture, the photographers get paid about 30% of what we charge. "
Jon Oringer
Picture
Paid
Someone
" I hadn't really worked in an office before Shutterstock, so I didn't have the experience of building a culture, nor did I understand how important that is for attracting and retaining the best talent. "
Jon Oringer
Culture
How
Talent
" As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need. "
Jon Oringer
Selling
Need
People
" While the scale of our library is certainly attractive to our users, equally important is the quality of the content we provide and our state-of-the-art processing operation that vets every single piece of content that's submitted to ensure only the most suitable content is included. "
Jon Oringer
Quality
Content
Important
" Was I going to start companies outside of Shutterstock or inside? Going public kind of meant I was going to start them inside, and I kind of thought this through and decided that if I was going to do that, I was going to continue to operate Shutterstock like it was an incubator of startups. "
Jon Oringer
Inside
Thought
Kind
" Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us. "
Jon Oringer
Choose
Professional
Us
" Rex is 60 years old with 13 million images and 10 million in archive. It's the first time we've had a historic archive to work with, which is super interesting. "
Jon Oringer
Time
First Time
Interesting
" I've little in common with the scene in Silicon Valley and San Francisco. I'm a New Yorker. "
Jon Oringer
New
Valley
San Francisco
" Working with limited resources is an excellent way to hone skills that will serve you well for the rest of your career. You will prioritize profitability from the start. "
Jon Oringer
Rest
Skills
Start
" We believe PremiumBeat will accelerate our mission to make licensable music accessible to every creator. "
Jon Oringer
Creator
Will
Music
" I love meeting contributors and hearing how we inspire them to create art. I'm also proud of creating hundreds of jobs. "
Jon Oringer
Meeting
Proud
Inspire
" Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell. "
Jon Oringer
Business
Photo
Trying
" Shutterstock has the tech ethos. Rex has the relationships, packaging, and merchandising know-how. "
Jon Oringer
Ethos
Tech
Relationships
" In high school, I used to teach guitar and fix computers by the hour. I was looking for some way to make some cash, so I actually learned how to play guitar in order to try to teach it. "
Jon Oringer
School
Computers
High School
" As we continue to grow, the question is, how do you keep the company as innovative as it was 15 employees ago? "
Jon Oringer
You
Question
Employees
" On average, an e-commerce client who evolves into a premier enterprise client increases their annual spend by 10 times in that first year. "
Jon Oringer
Year
Average
E-Commerce
" Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success. "
Jon Oringer
Focus
Alone
Because
" I think, as an entrepreneur, you have to see the unlimited amount of potential but concentrate on your day and just keep building. "
Jon Oringer
Think
Potential
Day
" To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings. "
Jon Oringer
Meeting
New
Technology
" Shutterstock's ability to cultivate a healthy and expanding marketplace for both customers and contributors remains a key competitive advantage and a crucial component of our sustained growth. "
Jon Oringer
Healthy
Growth
Ability
" I started Shutterstock out of my own need. I'd previously created a few software companies, and each time, I struggled to find affordable images to use on my websites. "
Jon Oringer
Own
My Own
Need
" There's tonnes of room for more people in the tech market, and there are lots of content gaps that have still not yet been tapped into. "
Jon Oringer
People
Content
Market
" By investing in diverse asset types from SD video to HD video to 4K video, we can satisfy the video needs of a wide array of users. "
Jon Oringer
Asset
Video
Satisfy