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" I opened up Shutterstock to the whole world. I created a contributor community that anyone could give stock photography a shot. "
Jon Oringer
Up
Community
Shot
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" We continually hear from our engaged customer base that Shutterstock's content is a true differentiator, given not only the size of the library but also the quality and diversity of the images we offer. "
Jon Oringer
Size
Diversity
Library
" I met with several public company CEOs to learn about their experiences of going public and listened to as many earnings calls as I possibly could. "
Jon Oringer
Company
Going
Learn
" We believe PremiumBeat will accelerate our mission to make licensable music accessible to every creator. "
Jon Oringer
Creator
Will
Music
" Many entrepreneurs think that cash is the ultimate solution to all of their problems: the one thing standing between them and their dreams. "
Jon Oringer
Think
Solution
Problems
" Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor. "
Jon Oringer
Business
Impossible
Looking
" I would still rather be in Silicon Alley. I like the West Coast also, but it's sort of fragmented. You have companies in downtown San Francisco, companies in Mountain View, and people are driving between them all. It's kind of nice in New York to just jump in a cab and reach another company so easily. "
Jon Oringer
Mountain
People
New York
" All businesses need images to sell their products and services. "
Jon Oringer
Services
Images
Sell
" You can't be afraid of the problem. Don't be afraid of failure; don't be afraid to make mistakes. Make sure you learn from each step; iterate, and stay as efficient as possible without being paralyzed by a difficult situation. "
Jon Oringer
You
Mistakes
Failure
" I shot images of everything I could find over the course of a year. I would go all over the world and take pictures. In a day, I could easily take thousands. "
Jon Oringer
Day
Over
Pictures
" It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects. "
Jon Oringer
Customers
Music
Use
" At around 50 employees, you get to the point where you can't see what's going on all the time. So you start to have weekly check-ins, and you have days that go by without knowing exactly what's going on. "
Jon Oringer
You
Time
Go
" Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way. "
Jon Oringer
Process
Create
Website
" I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy. "
Jon Oringer
Happy
Price
Attractive
" On average, an e-commerce client who evolves into a premier enterprise client increases their annual spend by 10 times in that first year. "
Jon Oringer
Year
Average
E-Commerce
" We realized we had high-volume marketplace as a platform. Anyone can come in and buy with a subscription. "
Jon Oringer
Buy
Had
Come
" We significantly increased our global presence in 2014. During the year, we expanded the number of languages in which we serve customers to a total of 20. "
Jon Oringer
Year
Presence
Serve
" Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us. "
Jon Oringer
Capture
Celebrity
News
" I believe anything has to be possible. You have to be able to face any problem that comes along and unravel it into a solution. "
Jon Oringer
Believe
Face
Solution
" I think that initial independence is very important; that's what being an entrepreneur is all about. "
Jon Oringer
Important
Independence
I Think
" Shutterstock's ability to cultivate a healthy and expanding marketplace for both customers and contributors remains a key competitive advantage and a crucial component of our sustained growth. "
Jon Oringer
Healthy
Growth
Ability
" It turned out it was really easy to create commercial stock footage. "
Jon Oringer
Easy
Commercial
Really
" I figured managing people was obvious - I'd tell someone what they needed to do and they'd do what I wanted. It turns out that's not the case. It was frustrating at first. "
Jon Oringer
Tell
Someone
People
" Anyone can contribute images, and we sell them to designers and agencies all over the world. "
Jon Oringer
Images
Contribute
World
" As I started college, I started to build software products that I could sell to people over the Web. "
Jon Oringer
College
Software
Web
" If people want to code, and they want to be entrepreneurs, there's opportunities for them to do that. "
Jon Oringer
Them
Code
Opportunities
" I've little in common with the scene in Silicon Valley and San Francisco. I'm a New Yorker. "
Jon Oringer
New
Valley
San Francisco
" We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations. "
Jon Oringer
Advertising
Looking
Media
" I started Shutterstock without any outside funding; I believe in creating a lean startup. By not taking outside investors early, I was forced to use every dollar I had as efficiently as possible. And I was able to keep a large part of the company. "
Jon Oringer
I Believe
Believe
Early
" Many entrepreneurs have shifted their focus to pursuing VC funding as a primary strategic priority instead of concentrating on generating value for their users. This is worrisome because raising capital alone is misleading as a benchmark for success. "
Jon Oringer
Focus
Alone
Because
" While the scale of our library is certainly attractive to our users, equally important is the quality of the content we provide and our state-of-the-art processing operation that vets every single piece of content that's submitted to ensure only the most suitable content is included. "
Jon Oringer
Quality
Content
Important