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" The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "
Eric Schmidt
Our
Better
Get
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" Amazon has well passed any expectations of its ability to change distribution and marketing. "
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" Washington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored. "
Eric Schmidt
Choices
Winner
Time
" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "
Eric Schmidt
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" People are surprised to find out that an awful lot of people think that they're idiots. "
Eric Schmidt
People
Out
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" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "
Eric Schmidt
Funny
Time
Win
" Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a perfect back end to the problems that they're trying to solve. "
Eric Schmidt
Problems
Apple
End
" Google is very much a not-invented-here, build-it-ourselves culture. "
Eric Schmidt
Very
Culture
Google
" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "
Eric Schmidt
People
Great
Business
" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "
Eric Schmidt
Messy
Really
Google
" We weren't here to hope and hang on. We wanted to win. "
Eric Schmidt
Hang
Were
Win
" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "
Eric Schmidt
Watch
Play
Well
" Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the off button is. "
Eric Schmidt
Television
World
Crisis
" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "
Eric Schmidt
Interesting
Say
Management
" Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. "
Eric Schmidt
Drive
Search
Google
" I think I could argue that the press has more impact on politics than corporations. "
Eric Schmidt
More
Impact
Think
" You have to fight for your privacy or you lose it. "
Eric Schmidt
Fight
Your
Privacy
" We want to make sure the thing you're looking for is on Google 100 percent of the time. "
Eric Schmidt
Looking
Sure
Time
" There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime. "
Eric Schmidt
Science
Technology
Leadership
" In general in technology, if you own a platform that's valuable, you can monetize it. "
Eric Schmidt
Technology
Own
General
" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "
Eric Schmidt
Advertising
You
Think
" The computing world is very good at things that we are not. It is very good at memory. "
Eric Schmidt
Memory
World
Very
" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "
Eric Schmidt
Going
Think
Perspective
" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "
Eric Schmidt
Way
Business
Country
" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "
Eric Schmidt
Great
Value
Advertising
" I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces. "
Eric Schmidt
Will
View
Two
" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "
Eric Schmidt
Better
World
Our
" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "
Eric Schmidt
Decisions
Internet
People
" The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. "
Eric Schmidt
Humanity
Anarchy
Understand
" We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. "
Eric Schmidt
Second Chance
You
Wrong
" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "
Eric Schmidt
Me
Drive
Computers