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" I think video advertising is a hugely compelling medium. "
Susan Wojcicki
Think
Advertising
Video
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" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
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" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "
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" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
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" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "
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" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
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" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "
Susan Wojcicki
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Small
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" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "
Susan Wojcicki
Living
Writing
Book
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "
Susan Wojcicki
Choices
Media
Advertising
" If you are working 24/7, you're not going to have any interesting ideas. "
Susan Wojcicki
Going
You
Working
" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" Paid leave is a not just a mother and child issue, it's a societal issue we have. "
Susan Wojcicki
Leave
Child
Mother
" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "
Susan Wojcicki
See
Women
Enough
" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "
Susan Wojcicki
Time
More
Advertising
" My kids know I'm home every night for dinner. "
Susan Wojcicki
Kids
Know
Night
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
People
Create
Desire
" I've been, like, the mom of Google. "
Susan Wojcicki
Been
Google
Like
" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "
Susan Wojcicki
Hard Work
Work
Women
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive
" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "
Susan Wojcicki
Voice
Culture
Forward
" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "
Susan Wojcicki
Mom
Work
Time
" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
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Job
Important
Promotion
" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "
Susan Wojcicki
Great
Women
Creative
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
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Better
View
Growing
" The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present. "
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America
" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "
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Work
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Daughter