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" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "

Susan Wojcicki

Think

Time

People

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" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "

" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "

" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "

Susan Wojcicki

Time

Advertising

" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "

" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "

" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "

" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "

" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "

" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "

" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "

" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "

" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "

" I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "

" My kids know I'm home every night for dinner. "

" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "

" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "

" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

Susan Wojcicki

College

Think

" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "

" After my kids go to bed, I check email. It's about having that balance. "

" I've been, like, the mom of Google. "

Susan Wojcicki

Been

Google

" I am responsible for creating and overseeing the future products that make up Google Advertising. "

" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "

" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "

" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "

" I think video advertising is a hugely compelling medium. "

" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "

" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "