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" If you are working 24/7, you're not going to have any interesting ideas. "
Susan Wojcicki
Going
You
Working
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" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
Susan Wojcicki
Bad
Reputation
Slow
" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "
Susan Wojcicki
Decisions
Great
Memories
" Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. "
Susan Wojcicki
Men
Engineering
Best
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same. "
Susan Wojcicki
Same
Time
Employees
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "
Susan Wojcicki
Choices
Media
Advertising
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "
Susan Wojcicki
Meaning
Will
You
" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "
Susan Wojcicki
See
Women
Enough
" Advertising is a very fundamental need, so I don't think it's going to go away. "
Susan Wojcicki
Go
Advertising
Going
" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
Susan Wojcicki
Women
Company
Culture
" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "
Susan Wojcicki
Learning
People
Skill
" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
Susan Wojcicki
You
Think
Phone
" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
Susan Wojcicki
Better
View
Growing
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
People
Create
Desire
" I have had a lot of setbacks that I have learned from. "
Susan Wojcicki
Setbacks
Lot
Learned
" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "
Susan Wojcicki
Environment
People
Men
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "
Susan Wojcicki
College
Think
Me
" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "
Susan Wojcicki
Business
Want
Show
" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
Susan Wojcicki
Learning
Business
Women
" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "
Susan Wojcicki
You
Great
People
" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "
Susan Wojcicki
Time
Google
Good
" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
Susan Wojcicki
Need
People
Choice
" I love taking an idea... to a prototype and then to a product that millions of people use. "
Susan Wojcicki
Product
Prototype
People
" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "
Susan Wojcicki
Life
You
Child
" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
Susan Wojcicki
Job
Important
Promotion