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" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "
Susan Wojcicki
Time
More
Advertising
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" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "
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" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
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" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "
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" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "
Susan Wojcicki
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" Work smart. Get things done. "
Susan Wojcicki
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" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
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" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
Susan Wojcicki
Advertising
Google
Say
" People at different stages of their lives are doing different things, and they're all using Google. "
Susan Wojcicki
Different
Doing
Google
" People complain when ads aren't relevant, and they complain when ads are too relevant. "
Susan Wojcicki
Ads
Too
Relevant
" People don't understand the logistics of advertising. "
Susan Wojcicki
People
Advertising
Understand
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "
Susan Wojcicki
College
Think
Me
" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
Susan Wojcicki
People
Child
Best
" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
Susan Wojcicki
Learning
Business
Women
" I love taking an idea... to a prototype and then to a product that millions of people use. "
Susan Wojcicki
Product
Prototype
People
" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "
Susan Wojcicki
Think
Time
People
" Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. "
Susan Wojcicki
Value
Create
Doing
" Engineering is a jeans and hoodie culture, and sales is more formal. "
Susan Wojcicki
Engineering
Culture
Jeans
" The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present. "
Susan Wojcicki
Small
Future
America
" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
Desire
Create
Job
" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "
Susan Wojcicki
Family
Company
Google
" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "
Susan Wojcicki
Time
Google
Good
" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "
Susan Wojcicki
Leader
Me
Responsibility
" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "
Susan Wojcicki
Work
Home
Daughter
" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
Susan Wojcicki
Information
Moment
Opportunities
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "
Susan Wojcicki
Hard Work
Work
Women
" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "
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Society
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Losing
" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "
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Culture
Forward
" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "
Susan Wojcicki
Technology
College
Magic