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" I was in Berkeley when the food energy in America was in Berkeley. Then it moved to Los Angeles, and I went to Los Angeles. It moved to New York, and I went there. "

Ruth Reichl

New

America

New York

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" Really, the only way to face the biggest problems we have is for the government to change the way they subsidize food. The way we subsidize food makes it cheaper to go to McDonald's and get a hamburger than a salad, and that's insane. "

" I love breakfast, and I don't see any reason it has to be cereal and eggs and toast. "

" The American government policy on what we supported and subsidised in agriculture was a social experiment on a whole generation of children. "

" I think it's part of the DNA of human beings. We are a cooking animal. What differentiates us from all the other animals is that we cook and they don't. "

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" World War II really fascinated me because it's the only time that everybody in this country sat down at the same table, because eating on rations was your patriotic duty. "

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" When you're a restaurant critic, you're not home at night, so breakfast became really important for us. "

" The critic has to do more of what the book critics and art critics have done in the past. Which is give you a context for understanding the restaurant, give you a better way to appreciate it, give you the tools to go in there and be a more informed diner who can get more pleasure out of the experience. "

" Laos is a country where everything is eaten. When I came back, I would find myself chopping parsley and thinking: 'Why am I throwing these stems away? They're perfectly edible.' "

" What often, too often, happens in magazines is that you end up with a great editorial product, and then you're selling things that you don't really approve of. "

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" If you have caviar, the way to eat it is by the spoonful. Don't combine it with shrimp, pomegranate seeds and huitlacoche. "

" A real woman is someone who knows what she wants. If you want to stay home, that's fine, but you have to be clear-eyed. "

" You can be a decent critic if you know about food, but to be a really good one, you need to know about life. "

" I loved writing fiction. I mean, once I found the character, or the characters, and knew who they were and knew their back-stories, it really - I mean, I went into my studio every day, thinking, 'What's gonna happen to Billy today?' "

" There is that romanticized idea of what a bookstore can be, what a library can be, what a shop can be. And to me, they are that. These are places that open doors into other worlds if only you're open to them. "

" One of mom's greatest acts of generosity was that she trained me to be defiant. Her great gift to me was encouraging me to be the person that I wanted to be, not the one that she and my father wished I was. "

" What I always do in times of trouble or stress is to try and do something I don't know how to do. "

" The hardest part of cooking is shopping, and if you organize yourself and shop once a week, you're halfway there. "

" If we make it national policy that we will support small farmers the way we support agribusiness, we'll suddenly see it change in terms of the cost of organic food. "

" If you really taste a doughnut, it's pretty disgusting. They taste of grease. "

" I'm a home cook, and I'm constantly embarrassed by twentysomethings who really do know the mechanics of cooking. How to build a sauce. "

" My idea of management is that what your job is as the boss is to find really good people and empower them and leave them alone. "

" The implications of Americans devoting their lives to fast food are more profound than the fact that our kids aren't eating well. There are real repercussions that we need to know about and think about. "

" I love to make pies - pot pies, quiches, savory tarts, fruit pies. I use an old-fashioned pastry blender with wires and a wooden handle. I never use a recipe. "

" I have to admit I've never had a Fruit Loop. "

" One of the effects of cheap food is, we have food that is so unsatisfactory. We need to go back to flavor. "

Ruth Reichl

Need

Food

" I like poached eggs, but I'll make scrambled or fried or whatever anybody wants. "

" The way we allow children to be advertised to is shocking. Eating is a learned behavior, and we've made these kids sitting ducks for all the bad messages about industrialized food. The fact that we allow that to go on is horrifying. "