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" It is important that every bride feels comfortable in her chosen dress, and fabric choice has a big part to play in this. "
Emilia Wickstead
Important
Play
Dress
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" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "
Emilia Wickstead
Personalities
Want
Try
" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "
Emilia Wickstead
Forever
Think
Keep
" I am a little obsessed with stripes. "
Emilia Wickstead
I Am
Obsessed
Am
" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "
Emilia Wickstead
Girl
Balance
Life
" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "
Emilia Wickstead
I Am
More
Meetings
" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "
Emilia Wickstead
Like
Good
Thought
" I don't like the word 'ladylike.' "
Emilia Wickstead
Ladylike
Word
Like
" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "
Emilia Wickstead
Film
Masculinity
Inspired
" I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details - and make it their own. They get a piece that is right for them. It's a clever way of shopping in this economy. "
Emilia Wickstead
Clever
Dress
Work
" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "
Emilia Wickstead
Brand
Clothes
Doing
" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "
Emilia Wickstead
Feel
Like
Play
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "
Emilia Wickstead
Fashion
Unique
Think
" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "
Emilia Wickstead
Key
Feel
Beautiful
" I wore one of my own designs on my wedding day. "
Emilia Wickstead
My Own
Wedding
Designs
" I'm always doing everything backwards. "
Emilia Wickstead
Doing
Backwards
Always
" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "
Emilia Wickstead
Done
Ideas
Long
" I always think about my lifestyle when designing, so that's being a mother, being a career woman, being a wife, and being a woman who loves to entertain. "
Emilia Wickstead
Who
Woman
Think
" In the day, I wear mascara and tinted moisturiser - although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired. "
Emilia Wickstead
Wear
Better
Day
" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "
Emilia Wickstead
Fashion
Think
Women
" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "
Emilia Wickstead
Aesthetic
Space
Love
" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "
Emilia Wickstead
Going
Business
Work
" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "
Emilia Wickstead
Small
Dress
Person
" I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. "
Emilia Wickstead
Dress
Woman
Love
" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "
Emilia Wickstead
Your
You
Celebrity
" I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. "
Emilia Wickstead
Identity
World
Myself
" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "
Emilia Wickstead
Your
Clothes
Brand
" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "
Emilia Wickstead
Say
Day
Old
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
Home
" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "
Emilia Wickstead
Love
Father
Thought