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" If you're clear on what you believe, you have a great foundation to go make a market. "

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" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "

" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "

" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "

" I often sit back and say, 'Be sure about what I believe.' "

" When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. "

" Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process. "

" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "

" It's easy to have an act one and two. Go ahead and have an act three, four, and five. The saying is the easy part. The doing is the hard part. "

" Today when I think about diversity, I actually think about the word 'inclusion.' And I think this is a time of great inclusion. It's not men, it's not women alone. Whether it's geographic, it's approach, it's your style, it's your way of learning, the way you want to contribute, it's your age - it is really broad. "

" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "

" I never look at an acquisition really by size. "

" Artificial intelligence is one of 50 things that Watson does. There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like little Lego bricks. You can put intelligence in any product or any process you have. "

" The ability to please your shareholders comes because of what you do for clients. "

" Everyone talks about how much data's in the world. Except, actually, 80% of it is pretty blind to computers. I mean, it can store it. But if it's a movie, a poem, a song, it doesn't know what it's actually saying or doing. "

" There will be times you make decisions that actually detract from growth. "

" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "

" IBM existed a good 50 years before mainframes - we started with scales. "

" I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on something, or I didn't take a big enough risk. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" Don't let others define you. You define yourself. "

" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is. "

" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "

" My mom had not worked a day in her life, and then she woke up when I was 15 and found herself with four children, no job, no money. But she set out and made it all OK for us, and from that, I saw that there's no problem that can't be solved. "

" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "

" We should prepare our future workforce differently. It isn't just advanced STEM degrees. There are many jobs you can do without advanced degrees. "

" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "