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" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

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" As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.' "

" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "

" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "

" One of the most important topics I think for us all to work on is job creation. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" What has always made IBM a fascinating and compelling place for me is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" There will be times you make decisions that actually detract from growth. "

" Steward for the long term. It's not always easy, but you do it. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" Everyone talks about how much data's in the world. Except, actually, 80% of it is pretty blind to computers. I mean, it can store it. But if it's a movie, a poem, a song, it doesn't know what it's actually saying or doing. "

" Don't protect your past. Don't protect your products. "

" I often sit back and say, 'Be sure about what I believe.' "

" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses. "

" Work on something that matters. Have courage. "

" India will not be at the center - it will be the center of this fourth technology shift. "

" Digital, it is not the destination. "

" My mom had not worked a day in her life, and then she woke up when I was 15 and found herself with four children, no job, no money. But she set out and made it all OK for us, and from that, I saw that there's no problem that can't be solved. "

" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "

" The ultimate competitive advantage is being cognitive. "

" When you're on a scale like we are in 170 countries and hundreds of thousands of people, you have a single point of view. "

" I am very practical. "