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" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

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" Never love something so much that you can't let go of it. "

" Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer. "

" What I knew was I liked math and science, and I never wanted to memorize everything. I wanted to understand where it came from. "

" I think health care is absolutely ripe. It's an $8 trillion industry, lots of inefficiency in it. "

" I have a great job at a great company. "

" India will not be at the center - it will be the center of this fourth technology shift. "

" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "

" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "

" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

" As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.' "

" I've always looked for challenges, and I have found plenty. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "

" This century, the 21st century, will be the Indian century - and I really believe that. "

" Artificial intelligence is one of 50 things that Watson does. There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like little Lego bricks. You can put intelligence in any product or any process you have. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on something, or I didn't take a big enough risk. "

" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" I never look at an acquisition really by size. "

" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "

" When my father left us, my mother went back to school immediately. She went to school in the day while we were at school, and she worked at night. She worked very hard to never let someone define her as a victim or a failure. "

" We have started something called the Corporate Services Corps. Now, it was modeled after the Peace Corps from long ago, the 1960s. And the idea was in this modern day and age, how do you get IBM'ers around the world to be global citizens? You know, globally aware, contribute, understand how to work in that environment, but do it on scale. "

" India... what a big part you play in this story for IBM and for the world. "