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" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

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" You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is. "

Ginni Rometty

Decision

Long

Run

" Don't let others define you. You define yourself. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" When you're on a scale like we are in 170 countries and hundreds of thousands of people, you have a single point of view. "

" I learned to always take on things I'd never done before. "

" We have started something called the Corporate Services Corps. Now, it was modeled after the Peace Corps from long ago, the 1960s. And the idea was in this modern day and age, how do you get IBM'ers around the world to be global citizens? You know, globally aware, contribute, understand how to work in that environment, but do it on scale. "

" I think health care is absolutely ripe. It's an $8 trillion industry, lots of inefficiency in it. "

" I have a great job at a great company. "

" Steward for the long term. It's not always easy, but you do it. "

" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "

" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "

" My mom had not worked a day in her life, and then she woke up when I was 15 and found herself with four children, no job, no money. But she set out and made it all OK for us, and from that, I saw that there's no problem that can't be solved. "

" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" Be first and be lonely. "

Ginni Rometty

Lonely

First

" I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. "

" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" Never love something so much that you can't let go of it. "

" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "

" When I think of revenue growth, I think of the words 'mix' and 'shift.' "

" Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses. "

" And so when I moved to IBM, I moved because I thought I could apply technology. I didn't actually have to do my engineer - I was an electrical engineer, but I could apply it. And that was when I changed. And when I got there, though, I have to say, at the time, I really never felt there was a constraint about being a woman. I really did not. "

" Digital, it is not the destination. "

Ginni Rometty

Digital

Destination

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" I never look at an acquisition really by size. "

" I often sit back and say, 'Be sure about what I believe.' "