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" You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is. "

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" One of the most important topics I think for us all to work on is job creation. "

" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

" Digital, it is not the destination. "

" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "

" This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.' "

" If you step back and look at technology from every era, it has displaced jobs but also created a lot of jobs. "

" I have a great job at a great company. "

" It's easy to have an act one and two. Go ahead and have an act three, four, and five. The saying is the easy part. The doing is the hard part. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" Everyone talks about how much data's in the world. Except, actually, 80% of it is pretty blind to computers. I mean, it can store it. But if it's a movie, a poem, a song, it doesn't know what it's actually saying or doing. "

" When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. "

" IBM existed a good 50 years before mainframes - we started with scales. "

" We share no data with the government anywhere in the world. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" When you remove layers, simplicity and speed happen. "

" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "

" When I think of revenue growth, I think of the words 'mix' and 'shift.' "

" Today when I think about diversity, I actually think about the word 'inclusion.' And I think this is a time of great inclusion. It's not men, it's not women alone. Whether it's geographic, it's approach, it's your style, it's your way of learning, the way you want to contribute, it's your age - it is really broad. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" Steward for the long term. It's not always easy, but you do it. "