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" We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. "

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" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

Eric Schmidt

Better

World

Our

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "

" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

" We want to make sure the thing you're looking for is on Google 100 percent of the time. "

" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "

" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "

" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "

" Google is very much a not-invented-here, build-it-ourselves culture. "

" Facial recognition, completely unmonitored, can be used for very bad things. It can be used for stalking, for example. "

" I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. "

" I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example. "

" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. "

Eric Schmidt

Drive

Google

" I've never met a person who does not want a safer world, better medical care and education for their children, and peace with their neighbours. I just don't meet those people. What I meet, over and over again, as I travel around, is that the essential human condition is optimistic - in every one of these places. "

" People assume that computers will do everything that humans do. Not good. People are different from each other and they are all really different from computers. "

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "

" The policy of America to deny visas to technically trained people in the U.S. and shipped to other countries, where they create companies that compete with America, has to be the stupidest policy of all the U.S. government policies. "

" People are surprised to find out that an awful lot of people think that they're idiots. "

" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

" Fast learners win. "

" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

" If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer. "

" I still believe that sitting down and reading a book is the best way to really learn something. "

" Countries that have the Internet already are not going to turn it off. And so the power of freedom, the power of ideas will spread, and it will change those societies in very dramatic ways. "