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" I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was. "
Emily Weiss
Know
Thought
Successful
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" I like to get rid of things; I don't collect many things. But I do keep great photography and art books. "
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" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "
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" My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer. "
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" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "
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" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "
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" I just have to stop biting my nails. I've been on and off that bandwagon so many times. I feel like it's going to be a lifelong struggle. "
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" Where Halloween is concerned, I peaked in 2007. "
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" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "
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" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "
Emily Weiss
Think
Start
Content
" I read every single comment that comes in. "
Emily Weiss
Every
Read
Comment
" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "
Emily Weiss
Women
Friends
Beauty
" I'm a lover and consumer of beauty. "
Emily Weiss
Beauty
Consumer
Lover
" We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine. "
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Knowledge
Technology
" I knew that I wanted to intern at 'Teen Vogue' from the moment the first issue hit newsstands. Luckily, the team at Polo Ralph Lauren, where I interned during high school, really believed in me and arranged for an interview with the editors. "
Emily Weiss
Team
Teen
School
" Women are truly, truly awesome. "
Emily Weiss
Women
Truly
Women Are
" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "
Emily Weiss
Together
Pressure
Women
" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "
Emily Weiss
Sitting
Learn
Bathroom
" I am crazy for good branding and really admire companies that get it right. "
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Admire
Get
Good
" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "
Emily Weiss
Beauty
Admit
Alone
" I eat out alone a lot. "
Emily Weiss
Out
Lot
Eat
" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "
Emily Weiss
Beauty
Reason
Successful
" The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks. "
Emily Weiss
Intern
Creative
Smile
" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "
Emily Weiss
People
Meeting
Tea
" In our product development cycle, we ask and listen to our customer about what she wants. "
Emily Weiss
Listen
Ask
Customer
" Beauty is very intimate. "
Emily Weiss
Very
Intimate
Beauty
" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "
Emily Weiss
Sea
Change
Appearance
" I'm not afraid of being told 'no.' "
Emily Weiss
Being
Afraid
" I like a semi-stressful massage - one where I can really feel something being worked out. "
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Feel
Where
Out
" If you're interested in a 'Teen Vogue' internship, take note: it's not all fun and games! Working at a magazine requires a ton of energy and endurance from its interns and editors alike. "
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Teen
Endurance
Energy
" People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom. "
Emily Weiss
Think
You
People