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" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "

Emily Weiss

Thinking

Live

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" In our product development cycle, we ask and listen to our customer about what she wants. "

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool. "

" Products are a way to connect with - or disconnect from - who you are. "

" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "

" You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person. "

" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "

" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

" When you own a pair of haircutting scissors, you cut your own hair constantly. "

" I love someone with something to prove. "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "

" French pharmacies probably feel like CVS to French people, but to me, they feel like a real-life version of 'Willy Wonka & the Chocolate Factory.' "

Emily Weiss

Chocolate

People

" I've had such an inspiring and formative journey in my career. "

" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" I eat out alone a lot. "

" Where Halloween is concerned, I peaked in 2007. "

" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

Emily Weiss

You

Start

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "

Emily Weiss

People

Body

" We're trying to create one holistic beauty experience where you can be inspired by other women, both the people we're interviewing and the community contributing to the conversation. "

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" I am crazy for good branding and really admire companies that get it right. "

" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

" I'm a lover and consumer of beauty. "

" This is hard to admit, but historically, I haven't worn sunscreen. I know - not good. "

" When your lips get dry, is there anything more frantic? "

Emily Weiss

Your

Lips

" So much of venture capital is pattern recognition. "