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" It is very expensive to achieve high unreliability. It is not uncommon to increase the cost of an item by a factor of ten for each factor of ten degradation accomplished. "
Norman Ralph Augustine
Cost
Achieve
Expensive
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" The best way to make a silk purse from a sow's ear is to begin with a silk sow. The same is true of money. "
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" Fools rush in where incumbents fear to tread. "
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" If today were half as good as tomorrow is supposed to be, it would probably be twice as good as yesterday was. "
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" If stock market experts were so expert, they would be buying stock, not selling advice. "
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" The more one produces, the less one gets. "
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" Simple systems are not feasible because they require infinite testing. "
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" By the time the people asking the questions are ready for the answers, the people doing the work have lost track of the questions. "
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" A hungry dog hunts best. A hungrier dog hunts even better. "
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" It costs a lot to build bad products. "
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" Decreased business base increases overhead. So does increased business base. "
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" Although most products will soon be too costly to purchase, there will be a thriving market in the sale of books on how to fix them. "
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" Motivation will almost always beat mere talent. "
Norman Ralph Augustine
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Motivation
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" Software is like entropy. It is difficult to grasp, weighs nothing, and obeys the second law of thermodynamics; i.e. it always increases. "
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" People working in the private sector should try to save money. There remains the possibility that it may someday be valuable again. "
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" One should expect that the expected can be prevented, but the unexpected should have been expected. "
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Been
Expect
Expected
" Most projects start out slowly - and then sort of taper off. "
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Slowly
Out
Off
" It's easy to get a loan unless you need it. "
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Need
Unless
You
" Two-thirds of the Earth's surface is covered with water. The other third is covered with auditors from headquarters. "
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Other
Third
Earth
" Rank does not intimidate hardware. Neither does the lack of rank. "
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Hardware
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" A revised schedule is to business what a new season is to an athlete or a new canvas to an artist. "
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Artist
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" If the Earth could be made to rotate twice as fast, managers would get twice as much done. If the Earth could be made to rotate twenty times as fast, everyone else would get twice as much done since all the managers would fly off. "
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Fly
Fast
Twice
" Regulations grow at the same rate as weeds. "
Norman Ralph Augustine
Same
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Regulations
" If today was half as good as tomorrow is supposed to be, it would probably be twice as good as yesterday was. "
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" All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?' "
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Too
Respond
Mind
" One cannot legislate problems out of existence. It has been tried. "
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Problems
Been
Existence
" The early bird gets the worm. The early worm... gets eaten. "
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Worm
Eaten
Early Bird
" If you can afford to advertise, you don't need to. "
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" If a sufficient number of management layers are superimposed on top of each other, it can be assured that disaster is not left to chance. "
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