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" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "
Robert Scoble
Because
Amazing
Found
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" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "
Robert Scoble
Thought
Out
Important
" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "
Robert Scoble
Apple
Me
People
" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "
Robert Scoble
More
Early
High
" My favorite computer of all time? The Apple II that got me started, of course. "
Robert Scoble
Started
Time
Me
" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "
Robert Scoble
Media
New
Small
" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "
Robert Scoble
Maps
Seattle
Money
" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "
Robert Scoble
Soon
Will
Technology
" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "
Robert Scoble
Reach
You
Start
" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "
Robert Scoble
See
Facebook
Tired
" I knew tech was going to be increasingly important in my lifetime, so I focused on it early. "
Robert Scoble
Knew
Focused
Important
" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "
Robert Scoble
You
More
Hide
" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "
Robert Scoble
You
One Thing
Known
" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "
Robert Scoble
World
Time
Moving
" Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list. "
Robert Scoble
Friends
Looking
Better
" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "
Robert Scoble
Best
First
iPhone
" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "
Robert Scoble
My Life
Work
Me
" The contextual age means we're going to have to go to war on noise. "
Robert Scoble
War
Noise
Means
" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "
Robert Scoble
Beautiful
Help
Apple
" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "
Robert Scoble
Us
Valley
Known
" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "
Robert Scoble
Passionate
Start
People
" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "
Robert Scoble
Day
Every Day
Tell
" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "
Robert Scoble
Will
Turn
Security
" Apple, at its best, isn't a technology leader. "
Robert Scoble
Leader
Technology
Apple
" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "
Robert Scoble
Become
Expert
Small
" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "
Robert Scoble
Company
Go
Information
" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "
Robert Scoble
Design
You
Hacker
" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "
Robert Scoble
People
Time
Struggle
" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "
Robert Scoble
Best
Understood
Product
" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "
Robert Scoble
Economic
Conference
Far
" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "
Robert Scoble
Change
Lost
Done