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" Apple, at its best, isn't a technology leader. "

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" The contextual age means we're going to have to go to war on noise. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "

" I'm so tired of the privacy advocates. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" I knew tech was going to be increasingly important in my lifetime, so I focused on it early. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "