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" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

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" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" I'm so tired of the privacy advocates. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "