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" The contextual age means we're going to have to go to war on noise. "

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" My favorite computer of all time? The Apple II that got me started, of course. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" I'm so tired of the privacy advocates. "

" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "