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" Marketing is a contest for people's attention. "
Seth Godin
Marketing
Attention
People
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" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "
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" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "
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" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "
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" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "
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" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "
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" Kickstarter isn't a profit center, it's an organizer and an instigator. "
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Profit
" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "
Seth Godin
Economics
Long
Money
" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "
Seth Godin
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Time
People
" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "
Seth Godin
Communication
Writing
Day
" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "
Seth Godin
Path
Find
Own
" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "
Seth Godin
People
Safe
Work
" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "
Seth Godin
Same
Invisible
Busy
" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "
Seth Godin
Back
Forever
Ideas
" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "
Seth Godin
Voice
Reason
People
" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "
Seth Godin
Friends
Education
Strangers
" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "
Seth Godin
She
Game
Happy
" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "
Seth Godin
Paint
Numbers
Mechanical
" Being aware of your fear is smart. Overcoming it is the mark of a successful person. "
Seth Godin
Successful
Smart
Fear
" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "
Seth Godin
Interest
Everyone
Internet
" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "
Seth Godin
Away
Like
People
" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "
Seth Godin
Better
You
Reason
" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "
Seth Godin
Leader
Leaders
Look
" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "
Seth Godin
Results
Life
Like
" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "
Seth Godin
Person
Live
Information
" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "
Seth Godin
Conversation
Calm
Bridge
" We're not going to outgrow our need for information. "
Seth Godin
Outgrow
Our
Need
" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "
Seth Godin
Money
World
Change
" The future of publishing is about having connections to readers and the knowledge of what those readers want. "
Seth Godin
Future
Knowledge
Connections
" I made a decision to write for my readers, not to try to find more readers for my writing. "
Seth Godin
Find
Decision
Try
" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "
Seth Godin
Person
Know
Age