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" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "
Seth Godin
Friends
Education
Strangers
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" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "
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" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "
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" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "
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" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "
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" Dig your well before you're thirsty. "
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" Kickstarter isn't a profit center, it's an organizer and an instigator. "
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" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "
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" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "
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" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "
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" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "
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" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "
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" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "
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" The future of publishing is about having connections to readers and the knowledge of what those readers want. "
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" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "
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" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "
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" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "
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" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "
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" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "
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" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "
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" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "
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" I made a decision to write for my readers, not to try to find more readers for my writing. "
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" Permission marketing is marketing without interruptions. "
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" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "
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" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "
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" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "
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