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" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

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" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "

" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "

" We're not going to outgrow our need for information. "

" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "

" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" I made a decision to write for my readers, not to try to find more readers for my writing. "

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" Marketing is a contest for people's attention. "

" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" Kickstarter isn't a profit center, it's an organizer and an instigator. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "

" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "

" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "

" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "