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" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

Seth Godin

Person

Live

Information

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" I made a decision to write for my readers, not to try to find more readers for my writing. "

" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

Seth Godin

You

Idea

" Kickstarter isn't a profit center, it's an organizer and an instigator. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" Being aware of your fear is smart. Overcoming it is the mark of a successful person. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "

" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

Seth Godin

Results

Life

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "

Seth Godin

Business

College

" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "

" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "

" Dig your well before you're thirsty. "

" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "

Seth Godin

Boat

Lake

" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" Marketing is a contest for people's attention. "

" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "

" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "

" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "

" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "