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" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "
Seth Godin
Economics
Long
Money
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" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "
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" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "
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" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "
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" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "
Seth Godin
Person
Know
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" I made a decision to write for my readers, not to try to find more readers for my writing. "
Seth Godin
Find
Decision
Try
" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "
Seth Godin
Conversation
Calm
Bridge
" The future of publishing is about having connections to readers and the knowledge of what those readers want. "
Seth Godin
Future
Knowledge
Connections
" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "
Seth Godin
Results
Life
Like
" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "
Seth Godin
Leader
Leaders
Look
" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "
Seth Godin
Hard
Early
Useless
" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "
Seth Godin
Up
Business
College
" We're not going to outgrow our need for information. "
Seth Godin
Outgrow
Our
Need
" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "
Seth Godin
Business
Win
People
" Kickstarter isn't a profit center, it's an organizer and an instigator. "
Seth Godin
Center
Organizer
Profit
" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "
Seth Godin
Communication
Writing
Day
" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "
Seth Godin
Money
World
Change
" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "
Seth Godin
Work
Build
Measure
" Dig your well before you're thirsty. "
Seth Godin
Thirsty
Dig
Before
" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "
Seth Godin
Voice
Reason
People
" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "
Seth Godin
Hate
Game
Home
" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "
Seth Godin
Better
You
Reason
" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "
Seth Godin
Interest
Everyone
Internet
" Permission marketing is marketing without interruptions. "
Seth Godin
Without
Marketing
Permission
" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "
Seth Godin
Writing
Turn
Think
" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "
Seth Godin
Away
Like
People
" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "
Seth Godin
Down
Writing
Way
" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "
Seth Godin
You
Idea
Go
" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "
Seth Godin
Risk
Resources
Space
" Marketing is a contest for people's attention. "
Seth Godin
Marketing
Attention
People
" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "
Seth Godin
People
Safe
Work