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" We're not going to outgrow our need for information. "

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" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" I made a decision to write for my readers, not to try to find more readers for my writing. "

" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "

" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

" Permission marketing is marketing without interruptions. "

" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "

" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "

" Being aware of your fear is smart. Overcoming it is the mark of a successful person. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "

" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "

" Dig your well before you're thirsty. "

" Marketing is a contest for people's attention. "

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "

" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "

" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "