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" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

Seth Godin

Game

Time

People

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" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "

Seth Godin

Boat

Lake

" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "

Seth Godin

Business

College

" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "

" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

Seth Godin

You

Idea

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "

" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

Seth Godin

Away

People

" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "

" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

Seth Godin

Results

Life

" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "

" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "

" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "

" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "

" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "

" Permission marketing is marketing without interruptions. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "

" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" Dig your well before you're thirsty. "