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" People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly. "
Eric Schmidt
Sharing
Building
Traffic
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" The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media. "
Eric Schmidt
Media
Google
Just
" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "
Eric Schmidt
Technology
Results
Search
" When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. "
Eric Schmidt
Way
World
People
" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "
Eric Schmidt
Sun
Karma
Thought
" I think I could argue that the press has more impact on politics than corporations. "
Eric Schmidt
More
Impact
Think
" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "
Eric Schmidt
Apple
Washington
Involvement
" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "
Eric Schmidt
Protection
Technology
Washington
" Washington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored. "
Eric Schmidt
Choices
Winner
Time
" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "
Eric Schmidt
Going
Think
Perspective
" People are surprised to find out that an awful lot of people think that they're idiots. "
Eric Schmidt
People
Out
Idiots
" We weren't here to hope and hang on. We wanted to win. "
Eric Schmidt
Hang
Were
Win
" One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy. "
Eric Schmidt
Negative
Loss
End
" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "
Eric Schmidt
Focus
Better
Quality
" We want to make sure the thing you're looking for is on Google 100 percent of the time. "
Eric Schmidt
Looking
Sure
Time
" There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime. "
Eric Schmidt
Science
Technology
Leadership
" There's nothing that cannot be found through some search engine or on the Internet somewhere. "
Eric Schmidt
Somewhere
Internet
Nothing
" I used to say that you'll have 10 IP address on your body... and it looks like that's going to happen through medical monitoring. "
Eric Schmidt
Say
Body
You
" Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. "
Eric Schmidt
Drive
Search
Google
" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "
Eric Schmidt
Way
Business
Country
" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "
Eric Schmidt
Great
Value
Advertising
" In general in technology, if you own a platform that's valuable, you can monetize it. "
Eric Schmidt
Technology
Own
General
" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "
Eric Schmidt
Better
World
Our
" Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. "
Eric Schmidt
You
Work
Problem
" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "
Eric Schmidt
Interesting
Say
Management
" I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces. "
Eric Schmidt
Will
View
Two
" The computing world is very good at things that we are not. It is very good at memory. "
Eric Schmidt
Memory
World
Very
" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "
Eric Schmidt
Think
Strong
Done
" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "
Eric Schmidt
Watch
Play
Well
" Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the off button is. "
Eric Schmidt
Television
World
Crisis
" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "
Eric Schmidt
People
Information
World