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" Permission marketing is marketing without interruptions. "
Seth Godin
Without
Marketing
Permission
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" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "
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" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "
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" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "
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" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "
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" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "
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" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "
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" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "
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" Kickstarter isn't a profit center, it's an organizer and an instigator. "
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" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "
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" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "
Seth Godin
Economics
Long
Money
" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "
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" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "
Seth Godin
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" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "
Seth Godin
Interest
Everyone
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" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "
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Up
Business
College
" Marketing is a contest for people's attention. "
Seth Godin
Marketing
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" Dig your well before you're thirsty. "
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Before
" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "
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Results
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" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "
Seth Godin
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" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "
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" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "
Seth Godin
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Win
People
" I made a decision to write for my readers, not to try to find more readers for my writing. "
Seth Godin
Find
Decision
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" We're not going to outgrow our need for information. "
Seth Godin
Outgrow
Our
Need
" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "
Seth Godin
Person
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" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "
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" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "
Seth Godin
Back
Forever
Ideas
" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "
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" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "
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" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "
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Early
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" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "
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Boat
Me
Lake
" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "
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