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" Dig your well before you're thirsty. "

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" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "

" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "

" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "

" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "

" And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. "

" I made a decision to write for my readers, not to try to find more readers for my writing. "

" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" Marketing is a contest for people's attention. "

" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that. "

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "

" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "

" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" Permission marketing is marketing without interruptions. "

" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "

" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "