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" The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater. "

Ed Catmull

Love

Everything

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" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "

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" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "

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" Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way. "

" I know that with most companies that have a lot of success, it tends to throw you off, and you can become more conservative. One of our questions is, How do we keep from being pulled into conservatism because we're afraid of not being successful again? "

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" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "

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" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "

" With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time. "

" Lucasfilm has always had an openness to technology. "

" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "

" We have a whole industry which is gigantic: games. Games is very successful. It's its own art form, though, and it's not the same as a linear narrative. "

" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "

" We need to remember we're always a lot more wrong than we think. "

" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "

" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "

" Sometimes a leap of faith doesn't pan out. "

" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "

" One term that's used in this industry a lot is this notion of 'feeding the beast.' You've got all of these people whose livelihoods are dependent on it. There are enormous pressures to keep material going into it, and the pressures to feed it are not irrational. They're the basis of your business. "

" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "

" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "

" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "

" When I was young, it was television that was taking off, and so you had people worried that people were spending too much time watching television. "

" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "

" As I look back on my career, I had a goal, which was to build the first feature computer-animated film. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "

" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "

" Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world. "

" Programmers are very creative people. And animators are problem solvers, just as programmers are. "