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" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "

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" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

Tobias Lutke

Credit

Benefits

" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" I never cared a lot for school. "

" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

" I think I probably had to start a company, because I don't think I can work for other people. "

" I am a worrier. I tend to do something about what I worry about. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" It's not a principle unless it costs you something. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" My early interactions with VCs were really, really poor. "

" Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a direct expression of democracy. This is why our mission at Shopify is to protect that form of expression and make it better for everyone, not just for those we agree with. "

" I never went to university. "

Tobias Lutke

University

Never

" E-commerce is not an industry; e-commerce is a tactic. "

" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "

" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" It took about 10 years' time for Shopify to be an overnight success. "

" I'm ridiculously lucky. "

Tobias Lutke

Ridiculously

Lucky

" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "

" If you believe something needs to exist, if it's something you want to use yourself, don't let anyone ever stop you from doing it. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't want to see. Their business model is about something that most people would not perceive as making the world better. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "